ApApple just built its first touchscreen Mac. Then it gave it the same name as the Macs without one. Yesterday Apple did something it spent the better part of fifteen years telling us it would Read more
For decades, Telkom was the face of South African telecommunications. Before it was formally established in 1991, telecoms were run under the South African Post Office (SAPO). When Telkom was carved out as a separate Read more
When Steve Jobs introduced the original iPhone in 2007, he didn’t open with tech specs. He didn’t talk about chipsets or cooling systems. He told a story. “An iPod. A phone. An internet communicator. Are Read more
The Stormers’ recent logo unveiling on August 13, 2025, marks a significant departure from the norm in sports branding and signals a daring new direction for the team’s visual identity. Unlike the subtle refreshes seen Read more
In November 2024, Jaguar unveiled a bold rebrand that promised to redefine the iconic British automaker as an ultra-luxury, all-electric brand by 2026. The sleek “jr” logo, avant-garde “Copy Nothing” campaign, and metro-focused positioning aimed Read more
Every brand dreams of it — that deeply obsessive, fiercely loyal following. The kind of devoted people who queue for hours on end to get their hands on a new product launch, proudly tattoo the Read more
In South Africa’s dynamic telecom market, Vodacom’s cellphone contracts, with over 1,000 options when including devices, often overwhelm customers. This complexity, noted by retailers like Cellucity, reflects a broader challenge in telecommunications: too many choices Read more
In South Africa’s rapidly evolving fintech landscape, portable card machines have become indispensable tools for small and medium-sized enterprises (SMEs). Two major players, iKhokha and Yoco, dominate In South Africa’s thriving fintech landscape, portable card Read more
In business, we often celebrate the giant leaps that capture everyone’s attention. The overnight transformations that seem almost magical. The headline-grabbing innovations that redefine entire industries. And while those moments are undeniably exhilarating — and Read more
Introduction: Succession Is Always a Test of Vision If Boeing’s slow brand decay teaches us the dangers of forgetting who you truly are, Apple offers a compelling and insightful counter-story — a case where a Read more
The Danger Isn’t Losing a Brand — It’s Forgetting to Protect It When Boeing faced the public fallout of two tragic 737 MAX crashes, it wasn’t merely an engineering crisis or a devastating financial disaster. Read more
Disclaimer: This article reflects the author’s predictions based on current trends and Apple’s strategic moves. The proposed product lineup, timeline, and branding strategy are speculative and not confirmed by Apple. Apple is orchestrating a seismic Read more