For decades, Telkom was the face of South African telecommunications. Before it was formally established in 1991, telecoms were run under the South African Post Office (SAPO). When Telkom was carved out as a separate entity, it inherited SAPO’s infrastructure, customer base, and monopoly position. In practice, it meant Telkom Read more
When Steve Jobs introduced the original iPhone in 2007, he didn’t open with tech specs. He didn’t talk about chipsets or cooling systems. He told a story. “An iPod. A phone. An internet communicator. Are you getting it? These are not three separate devices. This is one device. And we Read more
The Stormers’ recent logo unveiling on August 13, 2025, marks a significant departure from the norm in sports branding and signals a daring new direction for the team’s visual identity. Unlike the subtle refreshes seen with teams like the Sharks—who carefully enhanced their iconic shark silhouette with modern gradients and Read more
In November 2024, Jaguar unveiled a bold rebrand that promised to redefine the iconic British automaker as an ultra-luxury, all-electric brand by 2026. The sleek “jr” logo, avant-garde “Copy Nothing” campaign, and metro-focused positioning aimed to capture a younger, urban, design-savvy audience. However, eight months later, the rebrand has stumbled, Read more
Every brand dreams of it — that deeply obsessive, fiercely loyal following. The kind of devoted people who queue for hours on end to get their hands on a new product launch, proudly tattoo the logo on their arm, or passionately evangelize a company with the enthusiasm of a true Read more
In South Africa’s dynamic telecom market, Vodacom’s cellphone contracts, with over 1,000 options when including devices, often overwhelm customers. This complexity, noted by retailers like Cellucity, reflects a broader challenge in telecommunications: too many choices can hinder decision-making. At Three Point Branding, we champion simplicity, harnessing the power of three—whether Read more
In South Africa’s rapidly evolving fintech landscape, portable card machines have become indispensable tools for small and medium-sized enterprises (SMEs). Two major players, iKhokha and Yoco, dominate In South Africa’s thriving fintech landscape, portable card machines have become essential for businesses of all sizes, with iKhokha and Yoco leading the Read more
In recent years, Boeing has faced significant challenges in the aviation industry, from the grounding of the 737 MAX to fierce competition from Airbus in nearly every market segment. While the 737 MAX has returned to service and regained much of its customer base, its troubled history continues to overshadow Read more
In the competitive landscape of modern business, understanding your customers’ satisfaction and loyalty is crucial. Enter the Net Promoter Score (NPS), a simple yet powerful tool that helps businesses gauge customer sentiment and predict growth. What is Net Promoter Score? At the heart of any successful business lies customer loyalty. Loyal Read more