You may have noticed that large brands have been stripping back their logo designs of shadows and outlines and sticking to a more flat design. But why are they doing this?

There are a number of reasons but the biggest reason for simplified logo design is because of the way we interact with brands in a digital world. Ben Schott provides more info in the video below:

On the surface many of these logo designs seem simple, but simple can be harder achieve. That is why it is important to work with professional designers and branding experts.

We at Three Point can help you getting your Logo Design. Get in touch with us.


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