You may have noticed that large brands have been stripping back their logo designs of shadows and outlines and sticking to a more flat design. But why are they doing this?

There are a number of reasons but the biggest reason for simplified logo design is because of the way we interact with brands in a digital world. Ben Schott provides more info in the video below:

On the surface many of these logo designs seem simple, but simple can be harder achieve. That is why it is important to work with professional designers and branding experts.

We at Three Point can help you getting your Logo Design. Get in touch with us.


Michael

With a rich tapestry of experiences spanning various industries, Michael Robert is a dynamic professional dedicated to excellence in business management, marketing, and brand development. Currently serving as the Operations Manager at Lalomi Investments, Michael has honed his skills in fostering effective communication, resolving operational challenges, and overseeing property management with finesse. His tenure at Lalomi Investments has been marked by a commitment to tenant satisfaction and streamlined business operations. In addition to his role at Lalomi Investments, Michael is also the visionary behind Rise Sport and Switch Marketing, where he serves as Owner. At Rise Sport, he orchestrates the seamless functioning of a sports brand and academy, leveraging his expertise in procurement, website development, and strategic partnerships. Meanwhile, his tenure at Switch Marketing showcased his prowess in customer engagement, marketing strategy, and multimedia production, reinforcing his reputation as a versatile entrepreneur. Michael's journey in leadership extends beyond the corporate realm. As a former Youth Pastor and Media Manager at Kloof Harvest, he orchestrated impactful youth programs, managed events, and provided multimedia services, underscoring his commitment to community enrichment and mentorship. Educationally, Michael boasts a diverse array of qualifications, including a Postgraduate Diploma in Marketing Management, certifications in property development and investment, and a diploma in event management, among others. These credentials, coupled with his innate passion for branding, equip him with a comprehensive skill set to tackle the challenges of today's dynamic business landscape. Michael's core competencies in strategic marketing, data analysis, consumer engagement, and team leadership are complemented by his array of soft skills, including transformative leadership, attention to detail, and excellent communication. His unwavering dedication to integrity, accountability, and goal orientation underscores his commitment to delivering excellence in every endeavor. Driven by a passion for branding and a commitment to creating meaningful connections, Michael Robert stands as a beacon of excellence in business leadership and marketing innovation. With a track record of success and a forward-thinking approach, he continues to inspire and empower those around him to reach new heights of achievement.

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