In the ever-evolving landscape of retail, standing out from the competition is crucial for success. For medium-sized retail businesses, effective branding can be the key to unlocking growth and reaching new heights. In this article, we’ll explore actionable strategies tailored Read more…
In the sports world, the colours of a team’s kit are not merely aesthetic choices but are deeply intertwined with its identity, history, and brand value. This was vividly illustrated by the controversy surrounding the Springboks’ second kit at the Read more…
In the realm of sports marketing, the conventional wisdom often revolves around the notion that success on the field directly translates to success for the brand. However, the truth is more nuanced: while winning certainly plays a role, the heart Read more…
In today’s competitive marketplace, where consumers are bombarded with countless options, building brand loyalty is crucial for the sustained success of any business. As a Net Promoter associate with a postgraduate diploma in marketing management, I’ve come to appreciate the Read more…
In an era where technology aims to simplify our lives, the abundance of choice can often lead to confusion rather than clarity. Garmin, a renowned name in the realm of smartwatches, seems to have fallen into this trap with their Read more…
The unveiling of the newly refurbished premium airport lounge at OR Tambo International Departures marks a significant milestone in the realm of luxury travel. As traveler’s step into this revamped space, they are greeted by an ambiance of sophistication and Read more…
In the ever-evolving landscape of automotive technology, electric vehicles (EVs) stand at the forefront of innovation, promising a cleaner, greener future. However, amidst their silent propulsion lies a branding challenge that resonates with both petrol heads and pedestrians alike: the Read more…
In the competitive landscape of today’s business world, standing out from the crowd is essential for success. With consumers bombarded by countless marketing messages every day, creating a memorable and impactful brand is more challenging than ever. However, by tapping Read more…
In the intricate dance of branding, perception is the crown jewel. For the British royal family, whose brand is steeped in centuries of tradition and legacy, maintaining a positive public image is paramount. However, recent years have seen the monarchy Read more…
For companies to build a brand and drive profitable growth it needs to connect the customers’ needs with the company’s profits (IMM Graduate School, 2021). To do this marketers need to make use of Empathy. Accourding to Decety and Lame Read more…