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Branding

Sensory Branding

Discovery’s Brilliant Branding Move: Transforming the SAA Airport Lounge Experience.

The unveiling of the newly refurbished premium airport lounge at OR Tambo International Departures marks a significant milestone in the realm of luxury travel. As traveler’s step into this revamped space, they are greeted by an ambiance of sophistication and comfort, meticulously crafted to enhance their pre-flight experience. However, behind Read more

By Michael, 3 years ago
Branding Matters
Auditory Branding

Electric Vehicles Branding Challenge and the Quest for Auditory Identity.

In the ever-evolving landscape of automotive technology, electric vehicles (EVs) stand at the forefront of innovation, promising a cleaner, greener future. However, amidst their silent propulsion lies a branding challenge that resonates with both petrol heads and pedestrians alike: the absence of traditional engine noise. For decades, the roar of Read more

By Michael, 3 years ago
Auditory Branding

Harnessing the Power of the Five Senses in Branding.

In the competitive landscape of today’s business world, standing out from the crowd is essential for success. With consumers bombarded by countless marketing messages every day, creating a memorable and impactful brand is more challenging than ever. However, by tapping into the power of the five senses, businesses can forge Read more

By Michael, 3 years ago

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