For companies to build a brand and drive profitable growth it needs to connect the customers’ needs with the company’s profits (IMM Graduate School, 2021). To do this marketers need to make use of Empathy. Accourding to Decety and Lame (2006), Empathy has two parts, the ability to take the Read more…
In today’s fiercely competitive market, branding has emerged as a crucial element in shaping consumer perceptions and driving success. While many companies invest heavily in advertising to establish their brand presence, Tesla stands as a remarkable exception. Despite allocating zero dollars to traditional advertising, Tesla has managed to cultivate an Read more…
Mascots hold a special place in the world of sports branding. They go beyond logos and team names; they become iconic symbols that fans rally behind. Mascots capture the essence of a team’s identity, inject personality into the brand, and create memorable experiences for fans of all ages. At Three Read more…