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		<title>Three Point Branding</title>
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		<description><![CDATA[Three Point Branding]]></description>
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			<guid><![CDATA[https://threepoint.co.za/from-magic-to-mechanics-what-apples-iphone-17-event-tells-us-about-brand-storytelling/]]></guid>
			<link><![CDATA[https://threepoint.co.za/from-magic-to-mechanics-what-apples-iphone-17-event-tells-us-about-brand-storytelling/]]></link>
			<title>From Magic to Mechanics: What Apple’s iPhone 17 Event Tells Us About Brand Storytelling</title>
			<pubDate><![CDATA[Wed, 10 Sep 2025 19:09:16 +0000]]></pubDate>
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			<title>Telkom’s Branding Crisis: When the First “P” Is Forgotten</title>
			<pubDate><![CDATA[Tue, 30 Sep 2025 14:07:45 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/the-cult-brand-myth/]]></guid>
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			<title>The Cult Brand Myth</title>
			<pubDate><![CDATA[Tue, 15 Jul 2025 14:12:00 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 03 Jul 2025 07:27:22 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 03 Jul 2025 07:21:40 +0000]]></pubDate>
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			<title>Navigating the Price War: How iKhokha and Yoco Can Redefine Their USP with Practical, Market-Specific Design</title>
			<pubDate><![CDATA[Sat, 12 Jul 2025 13:20:37 +0000]]></pubDate>
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			<pubDate><![CDATA[Mon, 29 Sep 2025 12:43:16 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/stormers-logo-redesign-a-bold-move-that-misses-the-mark/]]></guid>
			<link><![CDATA[https://threepoint.co.za/stormers-logo-redesign-a-bold-move-that-misses-the-mark/]]></link>
			<title>Stormers Logo Redesign: A Bold Move That Misses the Mark</title>
			<pubDate><![CDATA[Mon, 18 Aug 2025 08:33:42 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/vodacoms-1000-cellphone-contracts-are-a-maze-heres-a-simpler-way-forward/]]></guid>
			<link><![CDATA[https://threepoint.co.za/vodacoms-1000-cellphone-contracts-are-a-maze-heres-a-simpler-way-forward/]]></link>
			<title>Vodacom’s 1,000+ Cellphone Contracts Are a Maze—Here’s a Simpler Way Forward</title>
			<pubDate><![CDATA[Mon, 14 Jul 2025 06:51:01 +0000]]></pubDate>
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			<title>Home</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 11:19:23 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/jaguars-rebrand-misstep-a-path-forward-to-reclaim-its-roaring-identity/]]></guid>
			<link><![CDATA[https://threepoint.co.za/jaguars-rebrand-misstep-a-path-forward-to-reclaim-its-roaring-identity/]]></link>
			<title>Jaguar’s Rebrand Misstep: A Path Forward to Reclaim Its Roaring Identity</title>
			<pubDate><![CDATA[Mon, 04 Aug 2025 06:07:12 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/clarify/]]></guid>
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			<title>Clarify</title>
			<pubDate><![CDATA[Thu, 03 Jul 2025 07:19:55 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/the-power-of-small-steps-why-just-one-thing-better-builds-bigger-brands/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-power-of-small-steps-why-just-one-thing-better-builds-bigger-brands/]]></link>
			<title>The Power of Small Steps: Why “Just One Thing Better” Builds Bigger Brands</title>
			<pubDate><![CDATA[Wed, 25 Jun 2025 19:07:41 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/macbook-touch-apples-bold-plan-to-redefine-computing/]]></guid>
			<link><![CDATA[https://threepoint.co.za/macbook-touch-apples-bold-plan-to-redefine-computing/]]></link>
			<title>MacBook Touch: Apple’s Bold Plan to Redefine Computing</title>
			<pubDate><![CDATA[Wed, 11 Jun 2025 09:20:37 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/vision-values-and-the-leadership-blind-spot-what-boeing-teaches-us-about-the-cost-of-forgetting-who-you-are/]]></guid>
			<link><![CDATA[https://threepoint.co.za/vision-values-and-the-leadership-blind-spot-what-boeing-teaches-us-about-the-cost-of-forgetting-who-you-are/]]></link>
			<title>Vision, Values, and the Leadership Blind Spot: What Boeing Teaches Us About the Cost of Forgetting Who You Are</title>
			<pubDate><![CDATA[Wed, 02 Jul 2025 12:05:45 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/a-bold-new-strategy-for-boeing/]]></guid>
			<link><![CDATA[https://threepoint.co.za/a-bold-new-strategy-for-boeing/]]></link>
			<title>A Bold New Strategy for Boeing</title>
			<pubDate><![CDATA[Tue, 28 Jan 2025 08:13:20 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/when-leadership-gets-it-right-what-tim-cooks-apple-teaches-us-about-protecting-vision-and-values/]]></guid>
			<link><![CDATA[https://threepoint.co.za/when-leadership-gets-it-right-what-tim-cooks-apple-teaches-us-about-protecting-vision-and-values/]]></link>
			<title>When Leadership Gets It Right: What Tim Cook’s Apple Teaches Us About Protecting Vision and Values</title>
			<pubDate><![CDATA[Tue, 24 Jun 2025 07:40:41 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/why-apples-new-naming-strategy-is-a-brilliant-return-to-simplicity/]]></guid>
			<link><![CDATA[https://threepoint.co.za/why-apples-new-naming-strategy-is-a-brilliant-return-to-simplicity/]]></link>
			<title>Why Apple’s New Naming Strategy Is a Brilliant Return to Simplicity</title>
			<pubDate><![CDATA[Thu, 29 May 2025 12:45:54 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/the-sharks-pass-a-rebranding-triumph-with-pricing-potential/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-sharks-pass-a-rebranding-triumph-with-pricing-potential/]]></link>
			<title>The Sharks Pass: A Rebranding Triumph with Pricing Potential</title>
			<pubDate><![CDATA[Thu, 05 Jun 2025 14:40:22 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/custom-sports-apparel/]]></guid>
			<link><![CDATA[https://threepoint.co.za/custom-sports-apparel/]]></link>
			<title>Custom Sports Apparel</title>
			<pubDate><![CDATA[Thu, 03 Jul 2025 05:57:09 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/sports-logo/]]></guid>
			<link><![CDATA[https://threepoint.co.za/sports-logo/]]></link>
			<title>Logo Design</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 11:06:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://threepoint.co.za/customer-loyalty/]]></guid>
			<link><![CDATA[https://threepoint.co.za/customer-loyalty/]]></link>
			<title>Customer Loyalty</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 10:52:23 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/building-brand-loyalty-how-net-promoter-score-nps-drives-lasting-customer-relationships/]]></guid>
			<link><![CDATA[https://threepoint.co.za/building-brand-loyalty-how-net-promoter-score-nps-drives-lasting-customer-relationships/]]></link>
			<title>Building Brand Loyalty: How Net Promoter Score (NPS) Drives Lasting Customer Relationships</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 10:41:57 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/car-manufacturers-should-rethink-how-they-market-electric-vehicles/]]></guid>
			<link><![CDATA[https://threepoint.co.za/car-manufacturers-should-rethink-how-they-market-electric-vehicles/]]></link>
			<title>Car Manufacturers Should Rethink How They Market Electric Vehicles</title>
			<pubDate><![CDATA[Mon, 06 Jan 2025 08:59:19 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/why-words-matter-in-product-labeling-the-case-for-membership-over-season-ticket/]]></guid>
			<link><![CDATA[https://threepoint.co.za/why-words-matter-in-product-labeling-the-case-for-membership-over-season-ticket/]]></link>
			<title>Why Words Matter in Product Labeling: The Case for &#8220;Membership&#8221; over &#8220;Season Ticket&#8221;</title>
			<pubDate><![CDATA[Tue, 04 Jun 2024 05:03:12 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/discoverys-brilliant-branding-move-transforming-the-saa-airport-lounge-experience/]]></guid>
			<link><![CDATA[https://threepoint.co.za/discoverys-brilliant-branding-move-transforming-the-saa-airport-lounge-experience/]]></link>
			<title>Discovery&#8217;s Brilliant Branding Move: Transforming the SAA Airport Lounge Experience.</title>
			<pubDate><![CDATA[Wed, 27 Mar 2024 12:12:20 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/lamborghini-updates-logo-to-flat-design/]]></guid>
			<link><![CDATA[https://threepoint.co.za/lamborghini-updates-logo-to-flat-design/]]></link>
			<title>Lamborghini Updates Logo to Flat Design.</title>
			<pubDate><![CDATA[Wed, 03 Apr 2024 13:55:31 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/streamlining-garmins-smartwatch-lineup/]]></guid>
			<link><![CDATA[https://threepoint.co.za/streamlining-garmins-smartwatch-lineup/]]></link>
			<title>Streamlining Garmin&#8217;s Smartwatch Lineup.</title>
			<pubDate><![CDATA[Thu, 28 Mar 2024 10:04:21 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/how-south-african-political-parties-make-branding-mistakes-in-election-campaigns/]]></guid>
			<link><![CDATA[https://threepoint.co.za/how-south-african-political-parties-make-branding-mistakes-in-election-campaigns/]]></link>
			<title>How South African Political Parties Make Branding Mistakes in Election Campaigns.</title>
			<pubDate><![CDATA[Thu, 16 May 2024 07:29:07 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/the-springboks-second-kit-at-the-rugby-world-cup-2023-a-lesson-in-branding-and-colour-importance/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-springboks-second-kit-at-the-rugby-world-cup-2023-a-lesson-in-branding-and-colour-importance/]]></link>
			<title>The Springboks’ Second Kit at the Rugby World Cup 2023: A Lesson in Branding and Colour Importance.</title>
			<pubDate><![CDATA[Sun, 31 Mar 2024 20:19:39 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/how-sports-marketing-transcends-winning/]]></guid>
			<link><![CDATA[https://threepoint.co.za/how-sports-marketing-transcends-winning/]]></link>
			<title>How Sports Marketing Transcends Winning.</title>
			<pubDate><![CDATA[Sun, 31 Mar 2024 12:00:06 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/maximising-your-branding-budget-strategies-for-medium-sized-enterprises/]]></guid>
			<link><![CDATA[https://threepoint.co.za/maximising-your-branding-budget-strategies-for-medium-sized-enterprises/]]></link>
			<title>Maximising Your Branding Budget: Strategies for Medium-Sized Enterprises.</title>
			<pubDate><![CDATA[Mon, 29 Apr 2024 04:00:00 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/the-ultimate-guide-to-crafting-your-businesss-unique-brand-story/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-ultimate-guide-to-crafting-your-businesss-unique-brand-story/]]></link>
			<title>The Ultimate Guide to Crafting Your Business&#8217;s Unique Brand Story.</title>
			<pubDate><![CDATA[Mon, 22 Apr 2024 04:00:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://threepoint.co.za/building-a-memorable-brand-identity-tips-for-standing-out/]]></guid>
			<link><![CDATA[https://threepoint.co.za/building-a-memorable-brand-identity-tips-for-standing-out/]]></link>
			<title>Building a Memorable Brand Identity: Tips for Standing Out.</title>
			<pubDate><![CDATA[Mon, 15 Apr 2024 04:00:00 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/5-common-branding-mistakes-medium-sized-businesses-make-and-how-to-avoid-them/]]></guid>
			<link><![CDATA[https://threepoint.co.za/5-common-branding-mistakes-medium-sized-businesses-make-and-how-to-avoid-them/]]></link>
			<title>5 Common Branding Mistakes Medium-Sized Businesses Make (And How to Avoid Them)</title>
			<pubDate><![CDATA[Mon, 08 Apr 2024 04:00:00 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/unlocking-branding-success-strategies-for-medium-sized-retail-businesses/]]></guid>
			<link><![CDATA[https://threepoint.co.za/unlocking-branding-success-strategies-for-medium-sized-retail-businesses/]]></link>
			<title>Unlocking Branding Success: Strategies for Medium-Sized Retail Businesses.</title>
			<pubDate><![CDATA[Mon, 01 Apr 2024 04:00:00 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/building-brand-loyalty-the-power-of-net-promoter-score/]]></guid>
			<link><![CDATA[https://threepoint.co.za/building-brand-loyalty-the-power-of-net-promoter-score/]]></link>
			<title>Building Brand Loyalty: The Power of Net Promoter Score.</title>
			<pubDate><![CDATA[Fri, 29 Mar 2024 16:59:13 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/electric-vehicles-branding-challenge-and-the-quest-for-auditory-identity/]]></guid>
			<link><![CDATA[https://threepoint.co.za/electric-vehicles-branding-challenge-and-the-quest-for-auditory-identity/]]></link>
			<title>Electric Vehicles Branding Challenge and the Quest for Auditory Identity.</title>
			<pubDate><![CDATA[Mon, 25 Mar 2024 15:07:05 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/the-british-royal-familys-pr-challenges/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-british-royal-familys-pr-challenges/]]></link>
			<title>The British Royal Family&#8217;s PR Challenges.</title>
			<pubDate><![CDATA[Tue, 19 Mar 2024 14:11:46 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/virgin-atlantic-marketing-strategy-and-empathy/]]></guid>
			<link><![CDATA[https://threepoint.co.za/virgin-atlantic-marketing-strategy-and-empathy/]]></link>
			<title>Virgin Atlantic Marketing Strategy and Empathy.</title>
			<pubDate><![CDATA[Tue, 19 Mar 2024 13:18:19 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/unveiling-apples-branding-mastery-5-insider-secrets-of-the-global-marketing-powerhouse/]]></guid>
			<link><![CDATA[https://threepoint.co.za/unveiling-apples-branding-mastery-5-insider-secrets-of-the-global-marketing-powerhouse/]]></link>
			<title>Unveiling Apple&#8217;s Branding Mastery: 5 Insider Secrets of the Global Marketing Powerhouse.</title>
			<pubDate><![CDATA[Mon, 26 Feb 2024 09:29:01 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://threepoint.co.za/harnessing-the-power-of-the-five-senses-in-branding/]]></guid>
			<link><![CDATA[https://threepoint.co.za/harnessing-the-power-of-the-five-senses-in-branding/]]></link>
			<title>Harnessing the Power of the Five Senses in Branding.</title>
			<pubDate><![CDATA[Mon, 25 Mar 2024 14:07:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://threepoint.co.za/rise-sport-unveils-exclusive-brand-ambassador-program-elevating-passion-for-sports-to-new-heights/]]></guid>
			<link><![CDATA[https://threepoint.co.za/rise-sport-unveils-exclusive-brand-ambassador-program-elevating-passion-for-sports-to-new-heights/]]></link>
			<title>Rise Sport Unveils Exclusive Brand Ambassador Program: Elevating Passion for Sports to New Heights.</title>
			<pubDate><![CDATA[Mon, 18 Mar 2024 13:43:15 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://threepoint.co.za/unveiling-the-seven-golden-rules-of-loyalty-branding/]]></guid>
			<link><![CDATA[https://threepoint.co.za/unveiling-the-seven-golden-rules-of-loyalty-branding/]]></link>
			<title>Unveiling the Seven Golden Rules of Loyalty Branding.</title>
			<pubDate><![CDATA[Mon, 11 Mar 2024 07:20:25 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://threepoint.co.za/review-of-the-rise-mens-sports-shirt/]]></guid>
			<link><![CDATA[https://threepoint.co.za/review-of-the-rise-mens-sports-shirt/]]></link>
			<title>Review of the Rise Men’s Sports Shirt.</title>
			<pubDate><![CDATA[Mon, 04 Mar 2024 12:02:32 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/where-branding-matters-in-the-pursuit-of-never-giving-up/]]></guid>
			<link><![CDATA[https://threepoint.co.za/where-branding-matters-in-the-pursuit-of-never-giving-up/]]></link>
			<title>Where Branding Matters in the Pursuit of Never Giving Up.</title>
			<pubDate><![CDATA[Fri, 23 Feb 2024 06:42:55 +0000]]></pubDate>
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			<guid><![CDATA[https://threepoint.co.za/why-tesla-flourishes-without-traditional-advertising/]]></guid>
			<link><![CDATA[https://threepoint.co.za/why-tesla-flourishes-without-traditional-advertising/]]></link>
			<title>Why Tesla Flourishes Without Traditional Advertising.</title>
			<pubDate><![CDATA[Fri, 23 Feb 2024 06:06:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://threepoint.co.za/the-power-play-why-branding-matters-in-sport/]]></guid>
			<link><![CDATA[https://threepoint.co.za/the-power-play-why-branding-matters-in-sport/]]></link>
			<title>The Power Play: Why Branding Matters in Sport.</title>
			<pubDate><![CDATA[Fri, 23 Feb 2024 05:11:22 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://threepoint.co.za/why-branding-matters-in-sport-2/]]></guid>
			<link><![CDATA[https://threepoint.co.za/why-branding-matters-in-sport-2/]]></link>
			<title>Why Branding Matters in Sport.</title>
			<pubDate><![CDATA[Fri, 23 Feb 2024 05:10:43 +0000]]></pubDate>
		</item>
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