Surprise and Delight This is a simple concept to grasp. Basically go one step further for your customers. Don’t just accept giving them good, give them great! Apple does this through many different ways but one of the best it the packaging of Apple product. It is amazing that when Read more…
Make the Message Memorable This is almost common sense but most people seem to forget about it. We only have a short period of time to get our customers attention. It is even harder to get them to remember the message. But lucky for us we have Apple to learn Read more…
It has been a long time since the last one but here it is: Empower early adopters… Everyone who has been using Apple products for a long time will know that Apple does this extremely well even today. Have you bought a Apple product and found the Apple stickers? Well Read more…
Tip #2 Never be first to market. This is something Apple follow religiously. They haven’t always but they learnt quickly. Most people will tell you that being first to the market is advantageous. They will also tell you that Apple is a leading in creating new markets. Both of these Read more…
I will be posting a few tip about marketing the the great Apple. All this information I have received from Steve Chazin who can be found at marketingapple.com Tip #1 Don’t Sell Product – People buy what other people have. This is a very simple principle and marketing is always Read more…