Samsung may think that running ads mocking Apple was the right thing to do, but it appears it isn’t above copying one of Apple’s most successful ad campaigns.

As CNET noticed, Samsung’s latest video ad – showing off the 4K video recording capabilities of its latest devices – is titled ‘Captured on Samsung Galaxy S7.’ Not quite as catchy as ‘Shot on iPhone,’ admittedly, but clearly inspired by the latter …

Both the iPhone 6s and Samsung S7 offer the same choice of 4K video at 30fps or 1080p at 60fps, so there’s no differences in the capabilities.

There is, however, one difference between the two ad campaigns. The Samsung campaign doesn’t appear to claim that its ad was shot by real people, as the Apple campaign does.

Indeed, it’s there to highlight the 4K Ultra HD Video enjoyed by its latest phones. The images are pretty and, oddly, not wobbly in the slightest.

Perhaps it’s just the tagline that hurts. “Captured on Galaxy S7” does enjoy an excessive echo of “shot on iPhone.”

This new Samsung ad, while pretty in itself, isn’t entirely involving. It feels far too manicured to be inspiring. It feels like a lot of stock footage slapped together.

Perhaps the hearts of those who made it weren’t quite in it. Perhaps they felt as if they’d seen the idea somewhere before…