The debate between Apple and Samsung fans has been going on ever since Samsung started copying Apple’s iPhone 3Gs. The debate wasn’t just between fans, both companies engaged in numerous court cases.

But copying doesn’t end there….

Xiaomi Inc is a privately owned Chinese electronics company headquartered in Beijing. Xiaomi is 3rd largest smartphone maker, following Samsung and Apple.

It doesn’t take long browsing through Xiaomi’s phone is notice a very similar design to Samsung and Apple.

Apple iPhone 6 Plus, Xiaomi Mi Note, Samsung Galaxy Note 4

Apple iPhone 6 Plus, Xiaomi Mi Note, Samsung Galaxy Note 4

There are a number of similarities between the phones however there is one massive difference. PRICE! The Xiaomi is about half the price of the Apple iPhone and the Samsung Galaxy Note. This is because of a significant difference of business strategies.

In selling the Xiaomi smartphone, Xiaomi employs a strategy very unlike other smartphone makers such as Samsung and Apple. Lei Jun, Xiaomi CEO, said that the company prices the phone almost at bill-of-material prices,[67][68] without compromising the component quality and performance compared to other premium smartphones.[69] It also profits by selling phone-related peripheral devices, smart home products, apps, online videos and themes.[70][71] According to Xiaomi’s Hugo Barra in late 2014, the company sees hardware sales as a means of delivering software and services in the long term, “We are an Internet and a software company much more than … a hardware company.”


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