Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, vision statement, values, and a consistent theme throughout all marketing communications.
Vision is a preferred future. A destination. Vision always stands in contrast to the world as it is. Visioneering is a clear mental picture of what could be, fueled by the conviction that it should be.
Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand recognition. You can expand the reach of your products or services amongst a larger audience. These items are also excellent for building a solid customer base and driving customer loyalty.
The rule of three is a very general rule in speaking, writing, and music, that states that concepts or ideas presented in three are inherently more interesting, more enjoyable, and more memorable. It’s no accident that the number three is pervasive in well-known stories: the three little pigs, the three musketeers, or the three wise men. It’s no accident that you are likely familiar with these three-part quotes: “Life, liberty, and the pursuit of happiness; “sex, drugs, & rock n’ roll”; “truth, justice, and the American way” (of course, these are the causes for which Superman fights). It’s no accident that good stories have a beginning, middle, and end and that video games, films, and literature are often written as three connected works in the form of a trilogy.
Promotional products are physical items that are imprinted (decorated) with your name, logo or message. Obvious examples include coffee mugs, shopping totes and t-shirts, but the sky is the limit. If you can put a Read more…
You may have noticed that large brands have been stripping back their logo designs of shadows and outlines and sticking to a more flat design. But why are they doing this? There are a number Read more…
Apple has announced a new version of iPad Pro. The 2018 iPad Pro has a new full-screen design, flat edge, rounded corners, Face ID, and more. The new iPad Pro has a blocky design with Read more…